Life Wellness Studio
Transforming Brand Identity for Wellness Studio
Results
- 30% increase in brand recognition within the first three months.
- 25% growth in social media engagement, with more clients engaging with their wellness tips and services.
Client:
Life Wellness Studio, a boutique wellness studio offering yoga, meditation, and holistic health coaching.
Challenge:
Life Wellness Studio struggled to build a cohesive brand identity that reflected its holistic approach to wellness. Their logo, website, and social media presence were inconsistent, making it hard for them to attract their ideal clients. As a result, they saw low customer engagement and weak brand recognition in a competitive market.
Steps Taken:
- Brand Audit: We analyzed their current brand assets and identified gaps in consistency and messaging.
- Logo Redesign: Created a simple, soothing logo that reflected their holistic approach. We used soft, natural colors that resonate with the wellness community.
- Brand Guidelines: Developed a complete brand guideline covering logo usage, color palette, typography, and tone of voice to ensure consistency across all platforms.
- Website Redesign: Updated their website with a clean, modern look that’s easy to navigate and aligned with their new brand identity.
- Social Media Strategy: Implemented a consistent visual and messaging strategy for their Instagram and Facebook profiles.
Solution:
Right Button was brought in to develop a complete brand identity overhaul for Life Wellness Studio. We focused on creating a strong, consistent visual and messaging strategy that aligned with their values and attracted their target audience.
Results:
- 30% increase in brand recognition within the first three months.
- 25% growth in social media engagement, with more clients engaging with their wellness tips and services.
- New clients reported finding Life Wellness Studio more professional and trustworthy due to its strong brand presence.
Right Button’s comprehensive branding solution helped Life Wellness Studio stand out in a crowded market, giving them the tools to attract and retain more clients.
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