ABS Fitness
Increased Social Media Engagement for ABS Fitness
Results
- 50% increase in social media followers within three months.
- 60% higher engagement rates on Instagram and Facebook posts.
- 15% rise in client inquiries coming directly from social media channels.
Client:
ABS Fitness, a fitness center specializing in personal training, group classes, and wellness coaching.
Challenge:
ABS Fitness wanted to grow its social media presence but was struggling with low engagement rates. Their content lacked consistency, and their followers weren’t engaging with their posts, which led to minimal growth in client inquiries from social media channels.
Steps Taken:
- Social Media Audit: Assessed their existing social media channels to identify gaps in content quality and engagement.
- Content Calendar: Created a monthly content calendar that included a mix of workout tips, client success stories, motivational quotes, and wellness advice.
- Interactive Content: Added polls, Q&A sessions, and Instagram stories to foster interaction with followers.
- Targeted Ad Campaigns: Launched Facebook and Instagram ad campaigns targeting fitness enthusiasts in the local area, driving traffic to their services and promoting special offers.
- Brand Alignment: Ensured all posts were visually aligned with the ABS Fitness brand to create consistency across all platforms.
Solution:
Right Button implemented a social media marketing strategy that focused on creating high-quality, engaging content designed to resonate with ABS Fitness’s target audience.
Results:
- 50% increase in social media followers within three months.
- 60% higher engagement rates on Instagram and Facebook posts.
- 15% rise in client inquiries coming directly from social media channels.
With Right Button’s social media strategy, ABS Fitness transformed its online presence, driving higher engagement and generating a consistent flow of client leads.
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